The beginning

Our company started in 2002 with a focus on CMS systems development.


We soon defined ourselves as a factory of digital solutions, solving the gap between business and technology at a time when agile paradigms did not yet exist.


We created the 1º e-commerce

of online customization of t-shirts from Brazil, became experts in software development and since then, we have grown and specialized in digital services for various segments.
Today we are more than 200 employees with the most diversified skills that are necessary for your success and scalability.

We are driven by the feeling of transformation, agility, change and restlessness.
We always seek to realize dreams, make them real and deliver them with mastery! We understand that technology is nothing without the understanding of the human factor and the reality of each business.

What we value

indivíduos e interações

Individuals and interactions

More than processes and tools.


More than negotiating contracts with customers.

Working software

More than comprehensive documentation


More than following a plan

A team of experts

Our team has a lot of experience and a very diverse repertoire of talents that, when combined, produce an explosive mix of results for your project. Composed of employees with various levels of seniority, we provide different delivery view to make sure your project is delivered in the best way possible.

We are a multidisciplinary team, trained and focused on understanding the business of each client to build solutions for any type of market segment.

All Luby professionals are trained in and work with agile methodologies, which came to solve the way we develop complex projects without waste and within the desired deadline.
The SCRUM workframe solves very common difficulties in technology projects, such as lack of planning, constant change in requirements, poorly defined scope and communication challenges.


Sales team

It is formed by professionals with a technical-consultative profile, trained to analyze business and with extensive market experience, coming from a requirements analysis area.

In practice: we identify the problem and the business opportunity to, from there, develop a software solution, taking into account: cost x benefit (real value of the features), type of business and its objectives.

Product Owner (PO) and Business Analysts

Our team uses the Scrum methodology to define what is called User Stories, which are business demands translated into functionalities, and then prioritize the demands of a product or project. PO’s are responsible for maintaining the conceptual integrity of new features, bug corrections or improvements, so that they follow the defined vision of their respective product or project. In addition, they are also responsible for assuring the final quality of the deliveries.

They play an important role in shaping viable ideas, together with the UX and UI team, to identify the problem and types of stakeholders within the project, as well as the designing the user journey and the minimum viable view of the product as a whole.

Designers UX / UI

Qualified professionals with extensive experience in Design and User Experience, their mission it to make tangible the end-user experience. They do so by combining good design practices, experience and comfort to offer the best digital solutions available. As a consequence, reaching the result expected by the business.

Software architects

All Luby projects are based, since their conception, in the aspects of infrastructure, best tools for quality delivery, safety, scalability, maintainability and agility, while following an automated development line.

For this, we have our team of Software Architects with the mission of preparing our projects for a scenario of scalability so their goals are achieved.


It consists of a team focused on the effective development of the idealized product or system.

Our teams are organized in the form of Squads, developers of complementary skills and horizontal management, that use the best code development and productivity practices.

QA – Quality Assurance (QA)

We seek to ensure that the product is delivered respecting the quality desired by the customer, which prevents the end user from receiving an item with problems and errors in its execution.

Our QA team operates throughout the software life cycle with that goal in mind. Their process works in parallel with software development while improving it, so that problems can be solved before they become a major issue.

Companies that trust in our work