Product design

Product design

Product design


The software design stage is crucial for the next development step. We help you with this planning, generating greater predictability of time, cost and go-to-market.

How we work

The product design process at Luby begins with the analysis of the business case; definition of the problem and understanding the product value proposition. We look at all the stakeholders that will interact with the product, the various use cases and classify them into various user personas.

Once we have a good knowledge of the product, we start designing the project by sketching the visual design of the product and then transforming these sketches into low-fidelity wireframes or prototypes.

From that point on, we build static models, request customer feedback, and then create detailed clickable prototypes using tools like Adobe XD, Figma and Whimsical. These clickable prototypes help us to simulate how end users will actually use the product.

This entire process is carried out in collaboration with our front-end developers, solution architects and client team; incorporating feedback at each stage. This helps to mitigate design risk and keep all parts aligned as we move towards agile development sprints.

At the end of this process, we draw a Roadmap of the application, considering possible intermediate steps to anticipate as much as possible the launch of an initial version of the product. At this stage, we were also able to understand and design the resources and strategies necessary for the development itself.


How can we help you?

Creating solutions from scratch

Did you have a great idea, but your team doesn't have the time or ability to deliver quickly? We take care of the process - from market research, strategy and customer perceptions to visual design, cloud architecture, software development and quality assurance tests.

Improving your current product

Do you have a product that needs to reach the next level? We analyze your current solution, immediately resolve any urgent problems, provide insights and improve what is needed - such as speed, security, resources, design and the overall user experience.

Supporting your team with experts

Looking for reliable help to get things done quickly? With absolute flexibility on our side, we integrate our talents perfectly with your internal team to accelerate your project and help you grow.